Admittedly I like H&M, I think their clothes are very nice and they're reasonably priced. BUT, the other day I went in there to buy some stuff with my friend and after paying for my clothes, they shoved everything in one of their H&M bags... Now just to make it clear, I'm not a member of the PC Brigade by any means..I'm far too open minded for that...BUT ...The bag annoyed me immensely. It had a woman emblazoned over it wearing nothing more than a skimpy bikini. I thought to myself, I don't really want to be walking around everywhere carrying this near to naked woman on display. and furthermore, WHAT IS THE POINT OF THAT? why are we CONSTANTLY BOMBARDED WITH THIS KIND OF TRASH DAILY? Nudity and exploitation of women who are constantly sexualised and objectified. I would have thought that H&M didn't need to scoop to this level as they're already a well established brand. In addition to this pointless campaign, they have the same model wearing the skimpy bikini absolutely everywhere, on the side of buses, on posters at bus stops and billboards etc.. etc..
This is the problem with society.. and this is the reason why young girls often get misguided and later on get depressed with themselves. They want to be like and aspire to be like these "perfect" women that they see everywhere, they feel that they need to have shiny glossy blow away hair, be skinny like a stick and have no flaws or imperfections. They're made to believe that beauty is what they see in magazines and that sexual exploitation will help them get far in this life.
For the record, these women have ALL been AIRBRUSHED and have TONS OF MAKE UP ON. They do not look this way when they wake up in the morning. In other words, its all an illusion, its all FAKERY.. They are made to look this way to sell products, businesses and items. The photos are digitally altered and changed to enhance their "beauty"...
Why do women have to be portrayed as sexual objects ALL THE TIME? On TV, music videos and in magazines, Why can't they be fully dressed and look respectable? Why are we made to believe that women who cover up are oppressed?
How can women demand to be respected but do not respect themselves in the first instance?! Campaigns such as this one, annoy me. I'm sure that there are loads of other campaigns that are far worse than this, but I wanted to address this H&M one specifically in this post.
Beauty is only skin deep, beauty will fade with time, beauty is in the eye of the beholder and most importantly beauty comes in all shapes and sizes. Beauty does not mean that you need to walk around naked or close to it. Beauty can be covered up, respectable and modest. Beauty is not just straight shiny blow away hair, beauty is also curly, wavy and coarse hair, beauty is not just pale skin but dark and brown skin.
This is the problem with society.. and this is the reason why young girls often get misguided and later on get depressed with themselves. They want to be like and aspire to be like these "perfect" women that they see everywhere, they feel that they need to have shiny glossy blow away hair, be skinny like a stick and have no flaws or imperfections. They're made to believe that beauty is what they see in magazines and that sexual exploitation will help them get far in this life.
For the record, these women have ALL been AIRBRUSHED and have TONS OF MAKE UP ON. They do not look this way when they wake up in the morning. In other words, its all an illusion, its all FAKERY.. They are made to look this way to sell products, businesses and items. The photos are digitally altered and changed to enhance their "beauty"...
Why do women have to be portrayed as sexual objects ALL THE TIME? On TV, music videos and in magazines, Why can't they be fully dressed and look respectable? Why are we made to believe that women who cover up are oppressed?
How can women demand to be respected but do not respect themselves in the first instance?! Campaigns such as this one, annoy me. I'm sure that there are loads of other campaigns that are far worse than this, but I wanted to address this H&M one specifically in this post.
Beauty is only skin deep, beauty will fade with time, beauty is in the eye of the beholder and most importantly beauty comes in all shapes and sizes. Beauty does not mean that you need to walk around naked or close to it. Beauty can be covered up, respectable and modest. Beauty is not just straight shiny blow away hair, beauty is also curly, wavy and coarse hair, beauty is not just pale skin but dark and brown skin.
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